Google relaunched a mortgage comparison section of the search engine, which will be suggested as a link whenever users search for mortgage-related terms at lunchtime today.
The price comparison tool has been designed to search for loans that are only available through mortgage brokers in addition to loans offered by banks and other lenders.
Google claim it will be able to search through and compare aproximately 5000 different mortgage deals.
Users are able to refine and filter their searches to find a more personalised list of offers providing they give more information about their needs and personal circumstances. Users are also able to navigate through various ‘best-buy’ tables to help them chose their motgage. A spokesman for the company said:
“We will ask sufficient questions to allow the user to get meaningful search results.”
Google has claimed that it would not record or keep any personal data about users if they followed a link through to a direct lender but would retain ‘basic’ information to allow brokers to call users back.
Google also requires the companies that participate to follow a code of conduct to ensure that customers are treated fairly. The total fees that the customer pays will be capped at 1pc of the loan.
Todays’s launch follows Google’s move into comparison tools for car insurance, credit cards and bank accounts.
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